International Women’s Day, otherwise known as IWD is celebrated across the globe on 8th March every year. It is a day to celebrate and recognise women’s achievements, raise awareness about discrimination and take action to drive gender parity. 

In 2023, the campaign theme is #EmbraceEquity

Each year, the charity endeavours to encourage solidarity, support and inclusivity for thousands of people across the world. Equity is a must-have, it seeks to get the world talking about why “equal opportunities are no longer enough” and can in fact be exclusionary, rather than inclusive. Read here for more information.


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While International Women’s Day is recognised around the world, how it is celebrated looks different from one nation to another. 

In Italy, it is traditional to gift Mimosa to women on International Women’s Day. The festival in Italy is known as La Festa della Donna. The Mimosa flowers has become a universal symbol of solidarity. It may seem like a delicate flower, but in fact it is strong, humble and can grow anywhere, even in the hostile environments. 


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Find mimosa on the website here.

Women’s Day is a great way to touch base with your client base . It might be cliche, but flowers are a great surprise for International Women’s Day. Flowers are a great way to mark a special day to honour a significant friend, colleague, member of your family, and so on.

Below, you can find ideas on flowers to send this IWD: 

  1. Mimosa, this is the most symbolic flower associated with IWD, especially in Italy. The bright yellow flowers and greenery create a lively and energetic feeling to share
  2. Rosesanother flower that is associated with IWD and is a popular flower to gift to mark a special occasion. This is particularly popular to give women in countries like Russia. 
  3. Tulips, an ever-cheerful flower that is popular for gifting for IWD and Mother’s Day. It is seasonally abundant and available in a wide range of colours. 
  4. LiliesCapturing the essence of femininity, lilies are known to represent many facets of womanhood, such as motherhood, beauty and passion. Lilies are beautiful and wonderfully fragrant choice for Women’s Day. 
  5. Gerberaanother cheerful flower that representation adoration and loyal love. 

Whichever way you choose to mark the day, it is important to mark the day and acknowledging the most important women in your life. Learn how you can get involved with IWD online this year here



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