Case Study: Maternity Action

Project:

Address the issue of discrimination against mothers in Britain. Each of the jobs lost by women in the UK annually, will be represented by a single white carnation – the flower originally chosen as the symbol of Mother’s Day. 

Product:

54,000 white carnations!

Info:

On Mother’s Day 2018, Triangle Nursery delivered 54,-000 colombian white carnations to London in aid of Maternity Action. The charity is calling on the Government to address the issue of discrimination against mothers in Britain.

The charity launched its largest campaign yet to highlight the plight of the 54,000 women unfairly forced out of their jobs each year due to pregnancy and maternity discrimination.

Charity Maternity Action uses 54,000 flowers to highlight discrimination

“54,000 women are unfairly forced to leave their jobs due to pregnancy and maternity discrimination in the UK every year. This has a huge impact on their and their families’ health, well-being and financial future.”

For one day on London’s South Bank, Maternity Action, which has teamed up with agency Mother, will display a public art exhibit called #54k. Each of the jobs lost by women in the UK annually, will be represented by a single white carnation – the flower originally chosen as the symbol of Mother’s Day.

IMG_E7314

Maria Miller MP, Chair of the Women and Equalities Select Committee, said:  “The sphere of white flowers brings home the scale of the situation facing pregnant women and new mothers at work. There can be no place for discrimination against mothers or pregnant women in our society. As Chair of the Women and Equalities Select Committee, I urge the Government to take urgent steps to bring this appalling form of discrimination to an end. The Government must deliver on its commitment to the Select committee to review the available legal protection from redundancy for pregnant women and new mothers.”

To sign a petition calling for swift action on unfair redundancies, visit 54K.org.uk

For information and advice on maternity rights at work, seematernityaction.org.uk or call the free advice line on 0808 802 0029.

Like what you have seen? Need help with an upcoming event? Contact Triangle Nursery directly on 01394 385 832 or email info@trianglenursery.co.uk + make your vision into a reality – whether you are looking for just flowersgreenery or for the Triangle team to get involved!

Thank you for reading my article – I hope you enjoyed reading about our case study for Maternity Action early this year. Comment below if you have any thoughts, feedback or share any relevant articles or content.

Posted by

A family run wholesale flower business specialising on supplying events and weddings. UK delivery - no minimum order or trade account required. www.trianglenursery.co.uk

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