Modern Flower Wholesale V Old Fashioned Flower Wholesale
Friday, August 20, 2010 at 10:42AM Over the la
st few years times have changed dramatically in the UK wholesale flower industry - the biggest changes being technology and transport. The advent of the internet with fast broadband speeds means that now the whole industry is connected instantly from grower, right through to end user. Add to this fast & flexible transport, the speed & accuracy of the entire system has increased out of all recognition.
The end user is now able to view 1000's of varieties of fresh cut flowers and foliages online together with the grades, stem lengths & live market prices as flowers come off the auction clocks. The need for wholesalers to fill enormous refrigerated warehouses with flowers in the hope that customers may come in and choose them, (without knowing how long they have been there), is gone! There is absolutely no need to stock pile cut flowers in this way any more. Cutting out this stage of the operation ensures the customer knows exactly when the flowers were purchased from auction and offers a far bigger range than any warehouse could ever stock. (The same principal applies to the huge Dutch lorries that haul cut flowers all over the country for days on end in their mobile show rooms). The only advantage of stock piling that we can think of is when the customer has forgotten to buy in advance or takes a last minute order.
Here at Triangle Nursery, customers can use our online shop, showing 1000s of flowers, grades and stem lengths, buy exactly what they need and stick to their budgets because prices are shown for everything - (this avoids any nasty surprises when it comes to the invoice!!). Our buyers are instantly instructed to purchase the flowers from either Aalsmeer Flower Auction or directly from the grower - ensuring the freshest and best quality blooms. Everything is then packed and despatched to us and instantly on to you - the customer.
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